Western Financial Group

About Us

Western Financial Group is a diversified insurance company that serves more than 800,000 customers across Western Canada. Founded in 1996 and headquartered in High River, Alberta, Western provides personal and business insurance services through 172 office locations and affiliates. With a skilled team of nearly 1600 employees, Western is committed to building the strongest insurance brokerage network in Western Canada.

Western Financial Group is a subsidiary of Trimont Financial, a wholly-owned subsidiary of The Wawanesa Mutual Insurance Company.


Western began as a small-town business in High River, Alberta, where our local roots are strong. View a timeline of Western's milestones. Our customers are our neighbours, and very often our friends. We will always be committed to the people and the communities where we live, work, and play. What does that mean for you? Our skilled team of insurance experts can offer an unmatched array of products that give you the right coverage for the best value. Our employees make daily decisions based on our guiding principles of Truthfulness, Fairness, Value and Loyalty. For our customers, that means honesty and accountability; trust and loyalty; expertise and hard-earned knowledge of our business; and longstanding relationships with enduring value. Learn more about our guiding principles.